The Fruitiful range consists of four flavours: strawberry, raspberry, Whortleberry and Seville. With over 55% fruit per 100g, these preserves are full of fruit for the most delicious flavour and vibrant colour. However, consisting of less than 5.4g of sugar and 30.4 calories per serving, the range is perfect for health-conscious consumers on the hunt for nutritional, ‘guilt-free’ food. The Fruitiful range has been sweetened with honey and a sugar substitute called Zùsto, which gives it a much lower sugar count than a conventional preserve. Derived from vegetable roots, Zùsto is a water-soluble fibre that sweetens and provides bulk with an identical taste to sugar. It contains 75% less calories than sugar, has a low glycaemic content and none of the aftertaste or laxative effects often found with sweeteners.